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Freakier Friday x Genesis

Switching 
Expectations

Refined and bold, Genesis set out to defy convention and switch expectations in the luxury automotive space.

Challenge

We set out to bring a classic franchise to today’s audiences and, at the same time, position Genesis as a culture-forward luxury brand by meeting families and style-seekers in places where they are already paying attention. 


Insight

Because “Freakier Friday” is about switching perspectives and Genesis is about reimagining luxury, the shared idea—switch, upgrade, see differently—became our springboard across content, media, and a high-impact premiere moment.


Results

  • Achieved seamless on-screen integration with two vehicles and a cohesive 360 campaign that extended the film’s “switch” concept into culture.

  • Delivered a full-funnel content system—custom content + TV + digital/social + red carpet + influencer—to drive both brand heat and consideration.


Deliverables

  • Product placement with production support and clearances

  • Co-branded :30 / :15 TV/CTV spots + multi-format cutdowns

  • Social content system (talent, BTS, UGC prompts, paid units)

  • Red carpet arrival + on-site showcase + capture plan

  • Influencer brief, contracting, rights, and paid amplification

Freakier Friday premiere moment with Genesis brand presence

RESPONSIBILITIES

Partnership Strategy and Origination; Deal Structure and Contracting; Legal, Regulatory, and Brand-Safety Compliance; IP Licensing and Co-Branding Governance; Creative Brief, Development, and Approvals; Creative Review and Approvals; Film Production and Vendor Management; Experiential/Event Planning and Amplification

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