Alien: Romulus × Angel City Brewery
Turning an iconic piece of Alien franchise mythology into a real-world product and fan experience for the launch of Alien: Romulus.
THE OPPORTUNITY
Alien: Romulus marked a return to the franchise's horror roots, creating an opportunity to reconnect longtime fans with the world of Alien while introducing a new chapter of the story.
Rather than create another traditional movie promotion, we looked to the franchise itself for inspiration — identifying a piece of its history that could move beyond the screen and give fans something they had never experienced before.
Alien (1979); Fictional prop
THE APPROACH
Aspen Beer first appeared in 1979's Alien and remained part of the franchise's world for decades — a fictional brand embedded in Alien mythology, but one fans could never actually experience.
For Alien: Romulus, we saw an opportunity to change that. Working with Angel City Brewery, we brought Aspen Beer out of the Alien universe and into the real world for the first time — transforming a piece of franchise lore into a tangible expression of fandom.
