Brian Wright

Brand Marketing and Strategy Leader

brian.wrong@gmail.com • 212.729.6039 • Los Angeles, CA

About Me

Strategic brand marketing leader with 15+ years of experience building brands, launching products, and creating integrated marketing strategies for some of the world’s most recognized companies. Believes the best marketing begins with the consumer, turning insight into a clear strategic idea that guides brand expression and shapes how consumers see, experience, and engage with a brand. Connects consumer needs with business ambition to build brands people value, accelerate growth, and drive measurable business impact.

Core Expertise

Brand Strategy • Integrated Marketing • Strategic Planning • Product Marketing • Go-to-Market (GTM) Strategy • Consumer Insights • Growth Strategy • Commercial Strategy • Portfolio Strategy • Strategic Partnerships • Cross-Functional Leadership • Executive Influence • Brand Management • Business Analytics

Selected Leadership Highlights

Led integrated brand strategy for Patrón, increasing brand awareness 20% and affinity 25% through consumer-led marketing, cultural activations, and strategic partnerships.
Directed integrated franchise marketing across Disney's global theatrical and streaming portfolio, leading strategy across 15+ releases and increasing audience engagement 25%.
Built and led Disney's global brand partnerships hub, establishing a centralized approach to partnership strategy that generated $600M+ in earned media across automotive, luxury, retail, travel, and consumer categories.
Led global campaign strategy for Microsoft, translating qualitative and quantitative consumer research into creative strategy that increased brand awareness and product purchase intent across global markets.
Leading marketing strategy across AT&T’s Consumer Wireless and Home Internet portfolios, shaping growth priorities, investment decisions, and integrated go-to-market strategies.
Led and developed direct reports and cross-functional teams across creative, production, media, partnerships, and business functions, aligning teams around shared marketing objectives.

Professional Experience

AT&T

Lead, Integrated Annual Planning and Strategy • January 2026 – Present

Lead strategic planning across AT&T’s Consumer Wireless and Home Internet portfolios, shaping integrated marketing strategies around business priorities, market dynamics, customer needs, and growth opportunities.
Guide in-year marketing optimization across the consumer portfolio, evaluating business performance, customer opportunity, and changing priorities to inform investment decisions and prioritize growth opportunities.
Shape the 2027 Integrated Annual Planning strategy, defining portfolio priorities, evaluation frameworks, and investment considerations that align marketing organizations around shared growth objectives.
Drive cross-functional planning across Marketing, Media, Campaign Management, Investment, and GTM, aligning strategic priorities, marketing initiatives, and investment decisions across the consumer portfolio.
Advise executive leadership by turning complex portfolio, investment, and roadmap data into clear recommendations that inform marketing priorities and investment decisions.
Coach and mentor team members across Integrated Annual Planning, providing strategic guidance, developing capabilities, and expanding ownership of high-visibility workstreams across the organization.
Build executive reporting that connects marketing roadmaps, investments, and business priorities, giving leaders a clearer view of the consumer portfolio to inform strategic decision-making.

The Walt Disney Company

Director, Global Strategy and Partnerships (Promoted 1x) • December 2017 – August 2025

Directed global franchise storytelling and strategic brand partnerships across Star Wars and Disney's theatrical portfolio, developing authentic, story-driven partnerships for 15+ major film releases while collaborating with creative, production, and executive leadership, increasing audience engagement by 25%.
Built and led Walt Disney Studios’ global brand partnerships hub, establishing a centralized approach to partnership strategy that generated $600M+ in earned media while balancing creative and commercial objectives.
Negotiated and executed strategic partnerships, licensing, and integrated marketing agreements across automotive, luxury, retail, and travel, safeguarding IP integrity while balancing creative vision and commercial objectives to deliver measurable business outcomes.
Extended theatrical campaigns through integrated digital, influencer, retail, and partner activations, exceeding engagement KPIs by 20% while expanding audience reach across global markets.

Fullscreen — Los Angeles, CA

Manager, Brand Strategy and Content Innovation • January 2017 – October 2017

Directed AT&T Hello Lab's $14M integrated marketing program, managing two direct reports and cross-functional teams across creative, production, talent, and strategy while increasing audience engagement by 429%.
Led go-to-market strategy for @SummerBreak and large-scale creator activations, generating 338M+ video views, 1.1B impressions, and 300M+ event impressions through culturally relevant storytelling and influencer experiences.
Developed narrative and GTM strategies rooted in youth culture and behavioral insights, defining creator personas and performance frameworks that improved platform-native engagement and campaign effectiveness.
Co-developed AT&T Hello Lab's creator mentorship platform, connecting emerging talent with industry leaders and earning national media recognition through award-winning programming.

MullenLowe — Los Angeles, CA

Global Account Supervisor • March 2015 – January 2017

Directed global brand and product marketing strategy for Patrón Spirits, leading integrated campaigns that increased brand affinity by 25% while overseeing four agency partners and two direct reports.
Led global research and positioning for Apple’s employer brand, conducting 100+ employee interviews and translating insights into six audience personas, a unified brand narrative, and scalable marketing framework.
Negotiated and activated strategic partnerships with luxury, lifestyle, and entertainment brands including Lalique and Top Chef, delivering 20% awareness growth and $3M in high-value customer acquisitions.
Developed Patrón's global brand identity playbook, establishing visual and messaging standards across print, retail, digital, and social to ensure consistent global brand execution and premium positioning.

McCann Erickson — New York, NY

Account Supervisor • June 2014 – March 2015

Directed global marketing strategy for Microsoft Surface across EMEA, APAC, and North America, translating consumer insights into integrated campaigns that increased brand awareness and product purchase intent.