SELECTED WORK
A few examples of how I think, build, and lead — from finding the insight to shaping the strategy and bringing it to life in ways people actually care about.
BRAND EXPERIENCE AND PRODUCT INNOVATION
ALIEN: ROMULUS × ANGEL CITY BREWERY
Turning a piece of Alien mythology into something people could actually taste, experience and share — creating a real-world cultural moment around the film.
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INSIGHT-LED BRAND STRATEGY
APPLE
Turning 100+ employee conversations into a global brand idea built around what makes Apple’s people different.
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INTEGRATED BRAND AND STRATEGIC PARTNERSHIP MARKETING
GENESIS × FREAKIER FRIDAY
Connecting Genesis with an iconic Disney franchise through an integrated campaign spanning film, talent, content and culture.
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BRAND STRATEGY, POSITIONING AND INTEGRATED MARKETING
THE PATRÓN SPIRITS COMPANY
Repositioning Patrón within contemporary culture through integrated marketing designed to strengthen brand relevance, awareness and affinity.
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GLOBAL MARKETING AND PARTNERSHIP STRATEGY
WALT DISNEY STUDIOS
Building and scaling global marketing and partnership strategies across Disney's theatrical portfolio, connecting franchises with brands, audiences and culture.
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GLOBAL PARTNERSHIP STRATEGY AND INTEGRATED STRATEGY
WISH × LUFTHANSA
Turning the emotional promise of Disney's Wish into a global travel platform connecting storytelling, discovery, and desintation.
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