Wish × Lufthansa
A global integrated campaign bringing the emotional promise of Disney’s Wish into Lufthansa’s world of travel and discovery.
THE OPPORTUNITY
Wish arrived during Disney’s 100th anniversary, a celebration of a century of stories that have inspired audiences to imagine new worlds and possibilities.
We saw travel as a natural extension of that idea — connecting the places audiences dream of seeing with a global travel partner that could turn imagination into real-world discovery.
THE CONNECTION
A wish invites us to imagine what might be possible. Travel invites us to go out and discover it.
That shared sense of possibility created a natural role for Lufthansa: connecting Wish’s emotional promise with real-world discovery and extending the spirit of the film beyond the screen into the places, cultures and experiences people dream of exploring.
Brought the partnership to life through an integrated campaign spanning paid, owned, digital, experiential and theatrical channels, connecting the worlds of Disney and Lufthansa through a shared sense of possibility, discovery and global reach.
83M+
ESTIMATED AIRPORT OOH IMPRESSIONS
1.7M+
PAID SOCIAL IMPRESSIONS
100K+
FANDANGO SWEEPSTAKES ENTRIES
