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Disney’s Wish and Lufthansa campaign featuring Asha and Star alongside a Lufthansa aircraft.

WHERE WISHES COME TRUE

Wish × Lufthansa

A global integrated co-marketing campaign connecting the emotional promise of Disney’s Wish with Lufthansa’s worldwide travel network.

THE OPPORTUNITY

Turning Disney’s centennial story into a reason to explore the world.

Released during Disney’s centennial celebration, Wish honored a century of stories that inspired audiences to dream. We positioned travel as the ultimate real-world extension of that theme—bridging cinematic imagination with global discovery alongside a world-class airline partner.

THE CONNECTION

Finding a partner that could make the film’s sense of possibility feel real.

A wish asks us to imagine where we could go. Travel gives us a way to get there.

That natural overlap made Lufthansa the perfect fit. Together, we brought the film's message into the real world—connecting the magic of Disney storytelling with global discovery, and turning the places audiences dreamed about on screen into destinations they could actually visit.

BUILDING THE PARTNERSHIP

A shared belief in possibility became the foundation for a global partnership, connecting Disney storytelling with Lufthansa's expertise in travel.

IDENTIFYING THE PARTNER

Lufthansa provided an authentic bridge between Disney storytelling and global exploration, grounding the fantasy of Wish in an actionable call to travel.

DEFINING THE STRATEGY

Developed and pitched a partnership strategy connecting Wish with Disney’s century-long legacy of storytelling, built around the idea that travel can turn the places we dream about into places we experience.

CREATING THE PLATFORM

Partnered with Disney’s in-house creative team to translate the strategy into “Where wishes come true,” creating a unifying platform across all marketing touchpoints.

UNLOCKING SCALE

Led the end-to-end partnership, negotiating partner-funded media to drive global reach across paid, owned, experiential, and in-flight channels.

BUILDING THE PARTNERSHIP

A shared belief in possibility became the foundation for a global partnership, connecting Disney storytelling with Lufthansa's expertise in travel.

IDENTIFYING THE PARTNER

Lufthansa provided an authentic bridge between Disney storytelling and global exploration, grounding the fantasy of Wish in an actionable call to travel.

DEFINING THE STRATEGY

CREATING THE PLATFORM

Partnered with Disney’s in-house creative team to translate the strategy into “Where wishes come true,” creating a unifying platform across all marketing touchpoints.

UNLOCKING SCALE

Led the end-to-end partnership, negotiating partner-funded media to drive global reach across paid, owned, experiential, and in-flight channels.

BUILDING THE PARTNERSHIP

A shared belief in possibility became the foundation for a global partnership, connecting Disney storytelling with Lufthansa's expertise in travel.

IDENTIFYING THE PARTNER

Lufthansa provided an authentic bridge between Disney storytelling and global exploration, grounding the fantasy of Wish in an actionable call to travel.

DEFINING THE STRATEGY

CREATING THE PLATFORM

Partnered with Disney’s in-house creative team to translate the strategy into “Where wishes come true,” creating a unifying platform across all marketing touchpoints.

UNLOCKING SCALE

Led the end-to-end partnership, negotiating partner-funded media to drive global reach across paid, owned, experiential, and in-flight channels.

BRINGING WISHES TO LIFE

Brought the partnership to life through an integrated campaign spanning paid, owned, digital, experiential and theatrical channels, turning the film’s promise of possibility into an invitation to discover the world.

BRINGING WISHES TO LIFE

Brought the partnership to life through an integrated campaign spanning paid, owned, digital, experiential and theatrical channels, turning the film’s promise of possibility into an invitation to discover the world.

BRINGING WISHES TO LIFE

Brought the partnership to life through an integrated campaign spanning paid, owned, digital, experiential and theatrical channels, turning the film’s promise of possibility into an invitation to discover the world.

HIGH-IMPACT MEDIA

Bespoke OOH across Grand Central, New York transit and major U.S. airports

HIGH-IMPACT MEDIA

Bespoke OOH across Grand Central, New York transit and major U.S. airports

HIGH-IMPACT MEDIA

Bespoke OOH across Grand Central, New York transit and major U.S. airports

DESTINATION STORYTELLING

Connected Wish with European destinations through travel-led content and social storytelling

DESTINATION STORYTELLING

Connected Wish with European destinations through travel-led content and social storytelling

DESTINATION STORYTELLING

Connected Wish with European destinations through travel-led content and social storytelling

CONSUMER ENGAGEMENT

Drove participation through a Wish sweepstakes and Fandango integration

CONSUMER ENGAGEMENT

Drove participation through a Wish sweepstakes and Fandango integration